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In the appliance industry, the life cycle of any particular style or color has traditionally been about 12-15 years. Not so with stainless steel appliances, now reveling in a strong 25 year cultural phenomenon. A public attachment to any one color has never – never – spanned that period of time before. And in Arizona, particularly the upper end neighborhoods of Phoenix and Scottsdale, AZ, stainless steel appliances are by far the largest appliance installations. Many major appliance manufacturers are now touting the decline of stainless steel appliances in favor of some sleek new colors, but there seems to be some differing opinions about what, exactly, will be the next big choice in appliance finishes. Whirlpool, the largest maker of home appliances, is releasing a new glossy white appliance finish called, “Ice.” Wolf Appliance is preparing a glossy black finish. GE appliances will soon be seen in a muted grey that they hope is a neutral stainless complement color that can help consumers bridge the gap period of buying appliances over time instead of replacing them all at once. All of these new finishes are being billed as, “The new stainless.” New appliance installation is often a precursor to selling a home, and with the Arizona housing marketing picking up, it will be interesting to see if homeowners embrace these new appliance looks, or stick with what can now be called a classic: stainless steel.
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December 2021
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